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Drive show profits and increase guest satisfaction with a "Back to the Seats" theater food and beverage program.


Beverage Refill Program Ideas

We can help you create and implement a theater cup program that gives your guests the satisfaction of taking their cups back to their seats while enjoying the show.

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Industry Insights

What makes our program different? Over the past 20 years, we've gathered key industry insights while working with Broadway and regional theaters. Guest satisfaction increases when guests are allowed to take their cups to their seats with lids. These lids also help to limit spills and interrupt the show.

Read about our programs in this article!

Our Relationships

Broadway. Dinner Theaters. Concert Theaters. We work with them all! We create customized products per show for their food and beverage programs.

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Hot New Products!

Introducing our two new, Made in the USA Theater cups! These mugs have a new curved shape that customers love. Sold in two sizes, 10 oz. and 16 oz.

Popular Products

10oz Premium Rocks Tumbler

Theater-goers will love their wine in this 10 oz. rock glass. Use with a lid to limit spills and allow your guests to bring it back to their seats!

16oz Premium Pint

Adult beverages are a hit at theaters. Add a lid to this tumbler to limit spills and allows guest to enjoy their drinks while watching the show.

12oz Coffee Tumbler

A great mug for hot beverages like coffee, hot chocolate or Tom & Jerry for the holiday season.

Is your Merchandising Making an Impression?

Merchandising your program details is a key component in making your food and beverage program a success. We will work with you to create a great P.O.S. design to display at all of your shows.

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